The MS Trust supports everyone affected by multiple sclerosis, from the moment of diagnosis and throughout their journey.
The MS Trust had for many years generated revenue and raised awareness for their cause by selling Christmas cards online, through a third-party website. In 2019 MS Trust funded a project to redevelop its own online store to incorporate the sale of Christmas cards and to create a tighter integration with their new Blackbaud Raiser’s Edge (RE) NXT database.
The MS Trust also decided to use this opportunity to move to a modern content management system and ecommerce platform for their store. Based on a history of successful projects together, the MS Trust turned to SmartTHING to help integrate their new shop with Blackbaud Raiser’s Edge (RE) NXT.
The first was a full ecommerce package where SmartTHING delivered a fully working store with Blackbaud RENXT integration – design, product population and more.
The second, which MS Trust chose and which is an increasingly popular option, was to run the project as a partnership between SmartTHING and the MS Trust’s chosen design agency.
The benefit of the chosen option was that the design agency did not need to learn a new technology and could concentrate on their specialities: the design and website delivery elements. SmartTHING used their integration tools and in-depth knowledge of RENXT to provide a fully integrated store for both the client’s payment service (Blackbaud Merchant Services) and database (RENXT).
We were surprised that all of our requirements were met and some additional steps and time-saving automations were put in place that we hadn't even thought of!
We discovered that SmartSYNC is an extremely powerful and flexible tool and we're keen to learn how this develops in the future."
Seamless data integration to Raiser’s Edge
Sitting at the heart of the solution, SmartSYNC enabled a seamless integration and provided the flexibility required to fulfil all of the functional requirements needed by MS Trust.
The process diagram and images below show how SmartSYNC manipulates and maps the incoming order data from WooCommerce before it is sent to Raisers’ Edge NXT.
Supporter makes a purchase on WooCommerce.
SmartSYNC intelligently maps and processes order information.
Gift Aid and mapping facilitated by our Google Sheets connector.
Raiser's Edge NXT
Data is passed to the correct fields in Raiser's Edge NXT.
SmartSYNC data flow for MS Trust
By using SmartSYNC’s intuitive UI (pictured below), the SmartTHING team built a data flow for MS Trust comprising 14 steps.
The flow allowed for the splitting of WooCommerce orders into related funds, campaigns and appeals in Raiser’s Edge. It also intelligently checked for duplicates and added Constituent Codes and educational information where required.
The data integration and automation provided by SmartSYNC has simplified and rationalised multiple processes allowing MS Trust to focus on user experience.