Find out how your supporters are getting to and using your donation, event registration and membership pages with SmartTRACK – integrate Google Analytics, Facebook Pixel and Bing Tracking.
SmartTRACK records purchase information from your donation, membership and event registration (*) forms in your tracking system. You can then analyse your conversion rates, traffic sources, user flow, money raised and more. Giving substance to which of your adverts and promotions are generating income, and where your customers are based – simple but effective analytics.
This small, economical tracking tool is self-configuring, and is easily self-installed through our deployment tools.
(*) Form tracking varies depending on product version OLX, BBNC or BBIS
So why use it?
You may already have tracking installed on your site but without SmartTRACK you are not seeing the full picture.
SmartTRACK ensures that for all online transactions the outcomes are also sent to your tracking platform, this joins the data already being tracked to give you a full picture of your users and the revenue they are contributing to your organisation.
As an example take a look at a Google Analytics screenshot, revenue appearing alongside user data, invaluable:
This data allows you to make informed decisions on your campaign presence, relevant advertising, investment and social network promotions.
“SmartTHING has provided us with several great tools to make fundraising (and our lives!) easier. Thanks to SmartTRACK OLX, Google/Facebook/Bing tracking now works seamlessly in Online Express and at an affordable rate too.”