SmartTRACK enriches your tracking data and gives you deeper insights into your supporter purchase behaviour

SmartTRACK features

Application details

  • You may already have tracking installed on your site but without SmartTRACK you are not seeing the full picture.
  • SmartTRACK ensures that for all online transactions the outcomes are also sent to your tracking platform. This joins the data already being tracked to give you a full picture of your users and the revenue they are contributing to your organisation.

Related applications

SmartZIP provides real time address verification for all your Blackbaud products. Covers 245 countries and territories

SmartSTORE let’s you create an online shop for your website and integrates transactions to Raiser’s Edge using Blackbaud Online Express

SmartDONORCOVER gives your donors the option to pay your payment gateway transaction fees

SmartDONATE increases your conversions by pre-filling your Blackbaud donation forms with selections from landing pages such as gift amounts, funds and campaigns



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