SmartMAILCHIMP is powered by SmartSYNC, our custom built cloud application that facilitates modern, API based integrations with Blackbaud products. We use SmartSYNC to configure options and settings so the integration meets your requirements and business processes.
We configure your Mailchimp Audience Merge Fields so the Constituent ID from your Raiser’s Edge database is passed to Merge 1 or 2. This facilitates the synchronisation.
Connects Raiser's Edge NXT
SmartMAILCHIMP will watch for any new or updated constituent records.
Any changes will be reflected in your Mailchimp audience.
Manage unsubscribes, bounces and other campaign activity.
Connects Mailchimp
Any changes in your Mailchimp audience will trigger an event which will update constituents in Raiser’s Edge.
Manage unsubscribes, bounces and other campaign activity.