SmartPREFS provides you in one package all the tools you need to remain legally compliant when gathering your supporters’ communication preferences into your Blackbaud Raiser’s Edge database.
Ensure you are compliant with DPA and GDPR regulations.
SmartPREFS allows you to sync information gathered from all your online and offline preference expression routes and reliably record them into your core preference area in Raiser’s Edge and Raiser’s Edge NXT. It can also keep an audit trail of where the preference was gathered and when it was archived.
We also supply SmartPREFS add-ons for your website (OLX/BBNC/BBIS) to ensure your forms are compliant as well. These ensure your visitors express a preference either positive or negative without forcing them either way.