Track user engagement, rate prospects, segment your data, calculate KPIs or set affiliation measures with SmartMETRICS.

SmartMETRICS is a powerful and flexible way for you to set your own criteria, scoring and formulas for your own data. No one knows your data better than you, and now you can analyse it in the way you want.

Demo video


The SmartMETRICS wizard guides you through filtering and scoring your records, allowing you to choose the options that are ideal for your organisation and campaign.

Team refresh

Once metrics are set up, you or your colleagues can refresh them with a single click. You share settings with your team, but you can also export and import settings to files if you require.

It's easy to use

Anyone who uses Raiser’s Edge queries will feel right at home: our wizard takes you through building your metric using query constraints.

Simple or complex

You can build very simple metrics or chain metrics together to build incredibly complex equations.

Query or export

Your source of data for metrics are standard Raiser’s Edge queries or exports. Exports have great summary features and queries are incredibly easy to build. You can choose the one that suits you best.

Not sure what to measure?

SmartMETRICS comes with a tool to help. Train this tool on some of your records and it will identify common features. These features can then be tested on all your other records.

Daniel Bayer

“SmartSOCIAL really is like having a fully-functional LinkedIn profile embedded in NXT, which is very cool. Thank you!”

Daniel Bayer
Advancement Services Specialist, Marymount Manhattan College
Kevin Bennett

“SmartCALLHANDLER has made a big impact! As it integrates with Blackbaud Payments and all the telethon income is instantly saved in Raiser’s Edge, it makes taking and analysing gifts very easy.”

Kevin Bennett
Chief Operating Officer, Premier Christian Communications
Tim Jenner

“No matter where in the world my donors might be, thanks to SmartZIP I’m assured that they have entered accurate and clean address data. “

Tim Jenner
Development Manager, International Rescue Committee
Daniel Castro

“SmartGMAIL means we don’t have to leave Gmail to work on our prospects’ data. Not only that – we can update our data quickly and accurately too!”

Daniel Castro
Manager, Prospect Research & Analytics, National Geographic Society
Bridget Costello

“We have users saving emails from Outlook and Outlook 365 to Raiser’s Edge NXT and version 7. SmartOUTLOOK helps all these users do that at the click of a button. And at such a reasonable price too!”

Bridget Costello
Director of Development, Arizona YWCA Metropolitan Phoenix
Islamic relief

“SmartCALLHANDLER: The donation page is working very well and we’ve been able to improve our donation processing time and level of customer service with regards to receipt acknowledgements.”

Shaheryar Ullah
Islamic Relief UK
Tom Miller photo

“We were thrilled to see how SmartTHING seamlessly incorporated the existing look and feel of our website into our donation forms. The design process has greatly improved our donor journey.”

Tom Miller
Team Leader Marketing Services, Berry Street
Mike Drew, East Cheshire Hospice

“I would not hesitate in recommending SmartSTORE as a seamless integration between BlackBaud NetCommunity and Raisers’ Edge.”

Mike Drew
ICT Manager, East Cheshire Hospice
2016_08_04 FoodBank_Meghan4_opt

“SmartTHING has provided us with several great tools to make fundraising (and our lives!) easier. Thanks to SmartTRACK OLX, Google/Facebook/Bing tracking now works seamlessly in Online Express and at an affordable rate too.”

Meghan Nicholls
CFRE, The Mississauga Food Bank
Amy Young photo
“With SmartGDPR, making our forms GDPR-ready could not have been simpler.”
Amy Young
Web and Digital Communications Specialist, Kidney Research UK
Dylan Williams portrait

‘Whatever our needs, I always find that SmartTHING delivers a highly innovative and practical solution.’

Dylan Williams
Digital Communications Coordinator, King's College London
Claire Bowie

“We really appreciated SmartTHING’s NetCommunity training which has helped us to support the system in-house.”

Claire Bowie
Membership and CRM Manager, Historic Environment Scotland
Mail logo

‘Send my boss an email every time a new prospect is added to the database’

Mail logo

‘Record emails I choose from Yahoo/Outlook/Gmail in Raiser’s Edge as actions’

MailChimp logo

‘Keep MailChimp mailing list in sync with my Raiser’s Edge constituents (including email opt-outs)’

google calendar icon2

‘Add a Google Calendar reminder for my Raiser’s Edge constituents’ birthdays’

campaign monitor logo

‘Add someone to a Campaign Monitor automated email campaign when they donate’

PCA Predict logo

‘Tidy new addresses when they are added to Raiser’s Edge (pass through an address checker)’

Linkedin Logo

‘Append social information to a record automatically when it is added to Raiser’s Edge’

Google Sheets logo

‘Add constituents with a specific cons code to a Google spreadsheet’

Supported Platforms

SmartMETRICS currently supports Raiser’s Edge 7. If you have any other platforms you wish to be added, please contact us.

Raiser's Edge

Raiser's Edge NXT

Get your free trial:

Try this product free for 30 days by filling out the form below. No-obligation to buy: just cancel before the end of the 30-day period if this product is not for you.